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Joseph Bruce Ismay
Bruce Ismay
Biological Information
Full name

Joseph Bruce Ismay

Nicknames

Bruce (by Molly)

Gender

Male

Born

December 12, 1862

Death

October 17, 1937 (age 74)

Cause

Stroke

Background Information
Family

Thomas Ismay (father)
Margaret Bruce (mother)
Julia Schieffelin (wife)
Margaret Bruce Ismay (daughter)
Evelyn Constance Ismay (daughter)
George Bruce Ismay (son)

Romances

Julia Schieffelin (married)

Hometown

Liverpool, England

Religion

Christian

Titanic Statistics
Boarded

Southampton, England

Destination

New York, U.S.A.

Occupation

Passenger, ship owner

Class

First class

Fate

Survived on Collapsible Lifeboat C

Production
Classification

Historical character

Portrayal

Jonathan Hyde

Joseph Bruce Ismay was a rich British businessman and first-aboard the RMS Titanic. He served as Managing Director of the White Star Line. Hoping to boost Titanic's reputation, he strongly encouraged Captain Edward Smith to speed up and arrive in New York ahead of schedule, despite the Captain's protests. This was mostly an effort to fuel his own ego, the only thing he really cared about. His hubris may have contributed to the Titanic's failure to avoid hitting the iceberg as she was travelling near her maximum speed.

Right after the collision he was only concerned with how immediately they could start up the engines again, and reacted with incredulity when Thomas Andrews stated that Titanic was doomed.

During the sinking he attempted to enter a collapsible only to be turned by Lowe, but much later he manages to jump into collapsible C. Murdoch noticed him but did not comment.

He was one of the survivors of the shipwreck later collected by the RMS Carpathia, but was grimly looked upon by the other survivors. He was branded by public opinion as a coward for the rest of his life.

Behind the scenesEdit

He was portrayed by Jonathan Hyde in James Cameron's film, Titanic. It is noteworthy that Ismay's real-life quarters, the promenade suite of B-52-53-56, were assigned to Rose DeWitt Bukater's family in the film.

Ismay is portrayed as quite ignorant, such as when he fails to understand Rose's reference to Sigmund Freud.

The myths surrounding Ismay are many and unsurprisingly he is portrayed in a negative light in the film.

The scene where he suggests to Smith to push the Titanic's speed to 'make a record crossing', thus indirectly causing the collision with the iceberg, is based on one of the historical controversies around Ismay.

Another variant of the controversy claims that Ismay pushed Smith to maintain speed after hitting the iceberg, causing the ship to sink faster. It is highly unlikely that an experienced shipmaster like Smith, on his last voyage before retirement and the highest paid commander in the mercantile marine, would defer to Ismay on matters of navigation.

It is notable that the film remains silent as to whether Smith complied or not. No firm evidence has ever come to light to suggest that Ismay in any way interfered with the navigation of Titanic and, other than talking with the various heads of departments on the ship, conducted himself like many other passengers. Yet the opposite image of him exists today.

In the film Ismay appears to discreetly board a lifeboat. This scene obviously is based on allegations centered on his cowardice in escaping the sinking ship whilst fellow passengers, notably women and children, were left to fend for themselves. In reality Ismay helped with loading and lowering several lifeboats and acquitted himself better than many of the crew and passengers.

He only entered a lifeboat when it was actually being lowered and no other passengers were in the vicinity. Some witnesses stated he was ordered into the lifeboat but, whatever happened, Lord Mersey said at the British inquiry into the loss of Titanic, 'Had he not jumped in he would simply have added one more life, namely his own, to the number of those lost'.

The negative stereotypes can be tracked back to the American press and in particular to those newspapers owned by William Randolph Hearst, one of the most powerful and influential men in America. Ismay had met Hearst in New York when he was an agent for his company. The shy and private Ismay disliked press attention and the two men fell out as a consequence of his refusal to cooperate. Hearst never forgot, and in April 1912 his syndicated press prosecuted a campaign against Ismay. Stories were invented and witnesses, wishing to strengthen exorbitant insurance claims for lost baggage against the company, lied by saying he had in fact ordered Smith to make a record crossing.

As Ismay survived he laid himself open to the high and somewhat dubious moral code of the US press. Almost universally condemned in America, when he finally arrived home he was cheered and applauded as he descended the gangway at Liverpool. The British press had treated the whole episode in a far less judgemental way.

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